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Paper Dog are a team of creative minds (with bodies attached), taking our clients' needs and turning them into amazing ideas.
We are the friendly face of graphics and typography, we create stunning designs that help our clients achieve success through their marketing and communications channels.
Science Daily have reported on a study by University of Miami School of Business Administration that suggests that the aesthetics of an annual report impacts greatly upon the perceived value of a company. They compared the projected share value of companies with well, and poorly, designed reports. 70% of lay-people valued the companies with attractive reports higher, while 20% of investors did.
It might sound a bit silly, but it really does underline the importance of good design, and by extension, strong branding. For years we have championed the importance of design in corporate communication, not only in terms of company value, but also in the perception of an organisation’s professionalism and trustworthiness. It’s a shame in a way that the study only concentrated on the price you would put on good design – a very American viewpoint!
A strong brand paired with excellent graphic design can raise the profile of a company, both internally and externally. The annual report has a key role to play in this strengthening process. It is often used to not only report on and reflect the company over the last year, but to set a direction for the company over the year to come. This need not be stated, but rather can be implied by the tone of the design.
Well – finally a bit of empirical data to support what we have always said. It’s just a shame we can’t see what they thought was good and what was bad…